10 Best Toothpaste Brands of 2025

Tested and Reviewed: Top 10 Toothpaste Brands deals with expert ratings from 8.1 to a perfect 10

March 2026 Edition

Editor's Choice

9.7

Crest

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

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Editor's bottom line:

“This toothpaste brands is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.

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Picked by 397 people today

9.5

Arm & Hammer

ARM & HAMMER Advance White Toothpaste, Teeth Whitening Baking Soda Toothpaste with Stain Defense Technology and Fluoride, Clean Mint Flavor, 6.0 Oz (4 Pack)

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Main Highlights

Four 6.0 oz tubes of ARM & HAMMER Advance White Toothpaste, Teeth Whitening Baking Soda Toothpaste with Stain Defense Technology, Fluoride Toothpaste, Clean Mint Flavor
This Baking Soda toothpaste is the most advanced whitening formula from ARM & HAMMER, with Stain Defense Technology that helps gently remove stains and prevent new stains from setting, for a 2 shades whiter smile with 6 weeks of regular brushing
Multiple oral care benefits in one for a holistic approach to a healthy mouth; it gently whitens, deep cleans teeth and gums, helps protect against cavities, and freshens breath with an invigorating Clean Mint flavor
ARM & HAMMER Advance White Toothpaste penetrates deep throughout your mouth to remove up to 3x more plaque in hard-to-reach areas compared to a leading toothpaste, plus cavity protection and effective tartar control
A whitening toothpaste specially formulated with the natural power of 100% pure ARM & HAMMER Baking Soda for gentle whitening, plus peroxide for extra whitening power that does not damage enamel

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9.5

Crest

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

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Main Highlights

CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.

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9.2

Colgate

Colgate Cavity Protection Toothpaste with Fluoride, Minty Great Regular Flavor, Anti Cavity Toothpaste, 6 Pack, 6 Oz Tubes

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Main Highlights

This 6 pack of Colgate Cavity Protection fluoride toothpaste fights cavities
This anti cavity toothpaste cleans teeth thoroughly, for a cleaner mouth feel
Strengthens teeth enamel with active fluoride, a key ingredient that helps prevent tooth decay and cavities
Great mint taste ensures your mouth stays minty fresh every time you brush with this anticavity toothpaste
Protect your teeth from harmful cavities using this cavity protection toothpaste

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9.0

Sensodyne

Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)

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Main Highlights

Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)

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8.8

Colgate

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

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Main Highlights

WHATS INCLUDED: Three 3.2 OZ tubes of Colgate Optic White Advanced Sparkling White Toothpaste
DEEP STAIN REMOVAL: Advanced Sparkling White Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
2% HYDROGEN PEROXIDE: Our proprietary formula with HP Complex is powered by hydrogen peroxidethe same whitening ingredient used by dentiststo deeply whiten beyond surface stains
ENAMEL SAFE: The triple toothpaste pack uses a clinically proven whitening formula that works without harming enamel and is safe for daily use
RAPID WHITENING: Starts whitening after the first brush

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8.6

Crest

Crest Pro-Health Advanced Antibacterial Protection Toothpaste - Pack of 4, 5 Oz Tubes

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Main Highlights

PACK OF 4: You will receive (4) 5 oz tubes of Crest Pro-Health Advanced Antibacterial Protection Toothpaste in Mint Burst flavor, a top choice for fluoride toothpaste for adults.
DENTIST-RECOMMENDED PROTECTION: Crest toothpaste protects against areas dentists check most.
ADVANCED WHOLE MOUTH HEALTH: Offers 8 benefits for advanced whole mouth health.
DEEP CLEANING FORMULA: This deep cleaning toothpaste provides Crest Pro-Health Advanced Toothpaste protection against plaque bacteria to keep gums healthy.
MINT BURST FLAVOR: Enjoy the refreshing Mint Burst flavor.

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8.3

Marvis

Marvis Whitening Mint Toothpaste, 3.8 Ounce (Pack of 1)

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Main Highlights

Cold mints icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations

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8.1

Crest

Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide, 5.7 oz, Pack of 2

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Main Highlights

Includes two 5.7 oz tubes of Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide
Contains baking soda and peroxide for a clean mounth feeling
Whitens teeth by removing surface stains
Gentle on tooth enamel
Freshens breath for a clean feeling mouth

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8.1

Aquafresh

Aquafresh Cavity Protection Fluoride Toothpaste for Healthy Gums, Strong Teeth, and Fresh Breath, Cool Mint, 5.6 oz

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Main Highlights

Contains one 5.6oz tube in the pack
Cool mint flavor refreshes your breath
Triple protection toothpaste prevents cavities, maintains strong teeth, and healthy gums
Strengthens enamel to provide effective protection
Helps protect teeth from sugar acids

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Our Best Overall Choice

Best Choice

9.7

Crest

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

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Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.

Show Price

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