10 Best Selling Mascara of 2025

Tested and Reviewed: Top 10 Selling Mascara deals with expert ratings from 8.1 to a perfect 10

May 2026 Edition

Editor's Choice

9.7

essence

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

Editor's bottom line:

“This selling mascara is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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Picked by 397 people today

Best Value

9.5

Save 29%

MAYBELLINE

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

29% Off

Main Highlights

Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

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9.5

Vivienne Sabó

Vivienne Sabó Cabaret Premiere Black Mascara, Volume and Length, Defining, Curling, No Flaking, No Clumping, Smudge Proof, Washable, Cruelty-Free, Made in Europe, (01 Black), 0.3 Fl Oz, 1 Pack

Main Highlights

THE SECRET TO FRENCH BEAUTY. This everyday classic mascara provides DEFINED & VOLUMINOUS lashes with just one coat. Build the look for even thicker, fanned lashes.
CLUMP FREE & LIGHTWEIGHT for a soft, natural look. SMUDGE PROOF & LONG LASTING formula doesnt flake or transfer. Say bonjour to length, thickness and volume that last all day!
EASY TO APPLY with our petite wand that coats every lash. EASY TO REMOVE with a makeup remover without damaging your lashes.
CRUELTY FREE: Our products are NEVER tested on animals.
100% SATISFACTION AND MONEY-BACK GUARANTEE. We stand behind our products with our HASSLE-FREE return policy.

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9.2

essence

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

Main Highlights

WATERPROOF PRINCESS: Get the voluminous false lash effects of the original in a waterproof formula with the Lash Princess False Lash Waterproof Mascara from essence!
DRAMATIC VOLUME: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.
LASTS ALL DAY: Sweat, weather & tears are no match for this mascara! This mascara does not flake or fade making it a perfect all-day, any-day long lasting mascara. Use a gentle makeup remover or micellar water to remove at the end of the day; if this doesn't work, coconut oil is recommended.
CLAIMS: Vegan & Cruelty Free. Free from parabens, fragrance, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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9.0

essence

essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan, Cruelty Free & Paraben Free

Main Highlights

LASH WITHOUT LIMITS: Get ready to take your lashes to new heights with essence Lash Without Limits Extreme Lengthening & Volume Mascara. Experience lashes that defy gravity with extra length and incredible volume!
FLEXIBLE ELASTOMER WAND: The innovative and flexible elastomer brush reaches even the shortest lashes for precise application. Apply as many coats as you like until the desired length & volume is achieved.
4 SHADES: Dial up the drama with (01 | Extra Black), keep it natural with (02 | Brown), go the distance with (03 | Waterproof Black), or try (04 | Tubing Black) for smudge-proof, flake-free length that wraps every lash in bold, budge-proof definition.
CLAIMS: Vegan & Cruelty Free. Free from parabens & microplastic particles. Made in Italy.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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8.8

Save 20%

L'Oreal Paris

L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

20% Off

Main Highlights

Lengthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

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8.6

Save 13%

wet n wild

wet n wild Mascara Mega Volume - Volumizing, Waterproof, Smudge-Resistant, Cruelty-Free, Gluten-Free, Sulfate-Free & Vegan - Very Black

13% Off

Main Highlights

Full spiral fiber brush provides quick loading of formula & maximizes volume effect
Enriched with Vitamin E to soften, moisturize, and protect lashes
Volumizing, smudge resistant formula
Cruelty-free. Gluten-free. Sulfate free.
Ophthalmologist tested and safe for contact wearers.

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8.3

Save 22%

L'Oreal Paris

L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

22% Off

Main Highlights

Volumizing And Lengthening Mascara: Full lash fringe thats feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

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8.1

Save 23%

MAYBELLINE

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

23% Off

Main Highlights

Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

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8.1

Save 29%

MAYBELLINE

Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count

29% Off

Main Highlights

Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

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Our Best Overall Choice

Best Choice

9.7

essence

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

Show Price

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