10 Best Natural Mascara of 2025

Tested and Reviewed: Top 10 Natural Mascara deals with expert ratings from 8.1 to a perfect 10

March 2026 Edition

Editor's Choice

9.7

ColourPop

ColourPop Act Natural Defining Mascara - Clump-Free Black Mascara to Lift, Lengthen & Define Lashes - Made with a Soft, Flexible Brush - Black (0.3 oz)

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Editor's bottom line:

“This natural mascara is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Act Natural - Create the perfect wispy, defined natural-looking lashes! Coat your lashes with this creamy, vegan formula that is smudge-proof, clump-free, and easy-to-remove.
Why You Need It - The soft, flexible brush evenly coats, lifts and defines lashes to create a soft and fluffy look. Think your lashes but better!
Complete Your Look - Pair this lash mascara with our Super Shock Shadows for the ultimate eye makeup look with minimal creasing, fading or fallout.
Application Tips - Start by curling the lashes, followed by working the volumizing mascara through lashes from root to tip. Build to your desired intensity. Tip: removes easily with Fourth Ray Beauty's BFD Cleansing Oil.
Obsession-Worthy Beauty - We believe beauty should be fun, fearless, and accessible. Thats why we serve up trend-setting, cruelty-free formulas made for real life.

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Picked by 397 people today

9.5

COVERGIRL

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Very Black, 1 Count

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Main Highlights

TURN UP THE VOLUME: COVERGIRL Lash Blast Clean Volume Mascara provides 10x the volume of bare lashes; Applicator brush separates and defines for visibly longer, fuller lashes
CLEAN, VEGAN FORMULA: This lash-loving vegan mascara is infused with argan and marula oils and is formulated without parabens, sulfates, talc, or mineral oil
FSC CERTIFIED: Packaging is made from 80% recycled paper from well-managed forests
CRUELTY-FREE: COVERGIRL products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

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9.5

Honest Beauty

Honest Beauty 2-in-1 Extreme Length Clean Mascara, Lash Primer, Lengthening, Volumizing, Cruelty-Free, Safe for Sensitive Eyes, Black, .27 fl oz

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Main Highlights

CLEAN MASCARA and PRIMER: Award winning, bestselling double sided Extreme Length Mascara and Lash Primer designed to work together to deliver ultimate length, weightless lift, and dramatic volume
SAFE FOR SENSITIVE EYES: Infused with Jojoba Esters and forumlated without microplastics, this formula is cruelty free, ophthalmologist tested, EWG verified, and made for all lash types, including sensitive eyes and contact lens wearers
BUILT IN PRIMER: The primer coats lashes with an even base that enhances the mascara's lash legthening performance while boosting staying power
EXTREME LENGTH: Black mascara with molded bristles and flexible, fine-toothed wand evenly coats, separates, and defines lashes, delivering extreme length and sky high lift
MADE WITHOUT: Parabens, paraffins, synthetic fragrances, silicones, microplastics, and mineral oil

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9.2

Burt's Bees

Mascara, Burt's Bees Lengthens Lashes, 100% Natural Makeup, Classic Black

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Main Highlights

EASY TO USE NATURAL MASCARA: Burts Bees 100% Natural Nourishng Mascara comes in a convenient easy-to-use applicator and accentuates all eye colors and shapes
STRENGTHEN & CONDITION EYELASHES: Our brush and formula work together to instantly give you long-lasting definition and softly nourish lashes
LENGTHEN AND DEFINE: This nourishing mascara lengthens and defines upper and lower lashes instantly for a beautiful natural look
NATURAL MAKEUP: 100% natural mascara is made with Jojoba Oil and naturally moisturizing Glycerin which is gentle enough for the delicate eye area
SAFE FOR SENSITIVE EYES: Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers. Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. Never tested on animals

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9.0

Physicians Formula

Physicians Formula Organic Wear Lash-Boosting All Natural Mascara, Lifts, Lengthens, For Sensitive Eyes, Dermatologist Tested - Natural Origin Black

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Main Highlights

Volumizing and lengthening formula
Organic lash boosting complex, natural silk cotton and natural fibers volumize, thicken and separate each lash for a super dramatic eye
Recyclable eco-brush defines each lash with ultra-soft plastic bristles.

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8.8

ILIA

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

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Main Highlights

WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + SeparatesNow With More Planet-Friendly Packaging.
WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their LimitsNaturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Safe for Sensitive Eyes, and Easy to Remove with Warm Water

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8.6

Pacifica

Pacifica Mini Stellar Gaze Mascara – Supernova Black Trial Size, Length & Strength Mineral Mascara, Travel-Friendly, Vegan Ophthalmologist Tested

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Main Highlights

TRAVEL-FRIENDLY LASH MAGIC Enjoy Pacificas beloved Stellar Gaze Mascara in a convenient mini/trial size. This Supernova Black mini mascara (0.14 oz) is perfect for on-the-go touch-ups, travel, or testing out before committing to the full size. It packs the same lengthening, volumizing, and lash-strengthening power as the original all in a petite tube that slips easily into your purse or pocket. Never be without your favorite mascara, whether youre at the office, gym, or jet-setting across the globe.
LENGTH, STRENGTH & VOLUME Dont let the small size fool you this mini mascara delivers big on results. Its formulated with mineral pigments plus coconut oil and vitamin B to hydrate each lash as it lengthens, strengthens and adds volume. Apply for a natural look by day, or layer for more volume the buildable formula wont clump. Youll get the same gorgeous, long and defined lashes Stellar Gaze is known for, with the added benefit of nourishing ingredients that help keep lashes soft and healthy.
PERFECT FOR TRIAL OR TRAVEL If youve been curious about Stellar Gaze, this mini is a great way to try it out. The trial size brush is a downsized version of the plush full-size brush, designed to give you excellent application and lash separation even in a mini format. It grabs every lash to distribute the product evenly. Also ideal for travel or tossing in your everyday bag do your lashes in the taxi or at your desk with no clumps or mess. This mini tube is TSA-friendly, so you can carry it in your carry-on for mid-flight touchups or vacation glam.
SOFT, NATURAL FINISH Stellar Gaze gives lashes a soft and silky look and feel. The formula, enriched with coconut oil and Vitamin B5, keeps lashes flexible they wont dry out or feel stiff. Even in a mini, you get full performance: its long-lasting (no raccoon eyes by midday) yet washes off easily with cleanser. The Supernova Black shade provides rich color payoff for defined eyes, but the overall effect is your lashes, just better not spidery or fake-looking. Great for those who want an everyday mascara that can also be built up for night.
VEGAN & CRUELTY-FREE, CLEAN FORMULA Pacificas mini Stellar Gaze Mascara is 100% vegan and cruelty-free, just like the full size. Its formulated without parabens, phthalates, talc or other harsh chemicals. So whether youre trying it for the first time or need a travel buddy for your full size, you can trust this little mascara to align with your clean beauty values. Same clean, natural formula in a mini package your lashes (and conscience) will love it. After trying this mini, youll see why Stellar Gaze is a fan favorite!

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8.3

Burt's Bees

Burt's Bees 100% Natural Origin Nourishing Mascara, Black Brown - 0.4 Ounce

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Main Highlights

EASY TO USE NATURAL MASCARA: Burts Bees 100% Natural Nourishng Mascara comes in a convenient easy-to-use applicator and accentuates all eye colors and shapes
STRENGTHEN & CONDITION EYELASHES: Our brush and formula work together to instantly give you long-lasting definition and softly nourish lashes
LENGTHEN AND DEFINE: This nourishing mascara lengthens and defines upper and lower lashes instantly for a beautiful natural look
NATURAL MAKEUP: 100% natural mascara is made with Jojoba Oil and naturally moisturizing Glycerin which is gentle enough for the delicate eye area
SAFE FOR SENSITIVE EYES: Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers. Formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. Never tested on animals

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8.1

essence

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

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Main Highlights

If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

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8.1

bareMinerals

bareMinerals Lashtopia Mega Volume Mineral-Based Black Mascara, 10X More Volume, Whipped Mousse-Like Formula, Fanned-Out Fullness, Nourishes & Conditions Lashes, Clump- & Flake-Resistant, Vegan

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Main Highlights

A mineral-based, vegan black mascara that dramatically volumizes for fluttery, fanned-out lashesdelivering up to 10X more volume.
The whipped mousse-like formula weightlessly builds and defines for dramatic lash volume.
A fluffy, tapered brush with over 600 bristles coats each lash from root to tip, while deep black mineral pigments deliver bold, high-impact color.
This volumizing mascara keeps lashes soft with nourishing and conditioning minerals, plus moisturizing ingredients
This smudge-, clump-, and flake-resistant cruelty-free mascara is dermatologist- and ophthalmologist-tested, and safe for contact lens wearers.

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Our Best Overall Choice

Best Choice

9.7

ColourPop

ColourPop Act Natural Defining Mascara - Clump-Free Black Mascara to Lift, Lengthen & Define Lashes - Made with a Soft, Flexible Brush - Black (0.3 oz)

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Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Act Natural - Create the perfect wispy, defined natural-looking lashes! Coat your lashes with this creamy, vegan formula that is smudge-proof, clump-free, and easy-to-remove.
Why You Need It - The soft, flexible brush evenly coats, lifts and defines lashes to create a soft and fluffy look. Think your lashes but better!
Complete Your Look - Pair this lash mascara with our Super Shock Shadows for the ultimate eye makeup look with minimal creasing, fading or fallout.
Application Tips - Start by curling the lashes, followed by working the volumizing mascara through lashes from root to tip. Build to your desired intensity. Tip: removes easily with Fourth Ray Beauty's BFD Cleansing Oil.
Obsession-Worthy Beauty - We believe beauty should be fun, fearless, and accessible. Thats why we serve up trend-setting, cruelty-free formulas made for real life.

Show Price

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