10 Best Iconic London of 2025

Tested and Reviewed: Top 10 Iconic London deals with expert ratings from 8.1 to a perfect 10

March 2026 Edition

Editor's Choice

9.7

ICONIC LONDON

ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

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Editor's bottom line:

“This iconic london is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow.
This stunning multi-use spray can be used to prep the skin before applying make-up, set a finished look or add a radiant gloss to a bare face. All Iconic London products are 100% Vegan and Cruelty Free.
This wonder spray has extracts of Cucumber and Chamomile, which will give you a stand out gloss. If that isn't enough it's also rich in Antioxidants, Green Tea and Vitamin E, which help to condition your skin and not forgetting Caffeine which can aid in combatting the appearance of dark circles around your eyes.
Directions: Spritz Prep-Set-Glow onto bare skin, before makeup application. This will ensure skin is hydrated and add a little glow before foundation application. Apply foundation and all base makeup once the spritz has dried.

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Picked by 397 people today

9.5

ICONIC LONDON

ICONIC LONDON Illuminator | Liquid Highlighting Drops for a Radiant Glow, Cruelty-Free, Vegan Makeup, Original (Champagne Shimmer) 0.45 Fl oz

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Main Highlights

This concentrated liquid shimmer can be added to your foundation, primer or moisturiser, or simply used on its own for a super highlighted glow.
Every drop of this super-concentrated shimmer elixir glides on smoothly to bestow ultra-blendable glow. Get your glow on with our incredible vegan Illuminator drops. All Iconic London products are 100% Vegan and Cruelty Free.
First Iconic London product featuring Oleogel, with pearls suspended on its colourless base, it makes any light create a multi-dimensional reflection. The ultimate cult-product, loved by celebrities, royalty and everyone who tries it. It really works so amazingly that you'll keep coming back for more!
Directions: Add drops of your Illuminator to cheekbones, tip of nose, collarbones and cupids bow. Whether worn alone as an enhancer, or mixed with your foundation, primer or moisturiser to create a "soft focus" effect, this lends light to dulled, lacklustre complexions, and looks stunning when blended along cheek and brow bones to accentuate the "high points" of your face.

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9.5

ICONIC LONDON

ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

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Main Highlights

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow.
This stunning multi-use spray can be used to prep the skin before applying make-up, set a finished look or add a radiant gloss to a bare face. All Iconic London products are 100% Vegan and Cruelty Free.
This wonder spray has extracts of Cucumber and Chamomile, which will give you a stand out gloss. If that isn't enough it's also rich in Antioxidants, Green Tea and Vitamin E, which help to condition your skin and not forgetting Caffeine which can aid in combatting the appearance of dark circles around your eyes.
Directions: Spritz Prep-Set-Glow onto bare skin, before makeup application. This will ensure skin is hydrated and add a little glow before foundation application. Apply foundation and all base makeup once the spritz has dried.

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9.2

ICONIC LONDON

ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

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Main Highlights

Uncover your natural radiance with THE must-have for fresh-faced, smooth, flawless-looking skin ICONIC's soft-focus, radiant Underglow Blurring Primer.
Underglow Blurring Primer brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish allowing skin to glow-from-within, with a soft, candlelit glow.
Directions: After moisturising, use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush to blend the refreshing formula into your skin.

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9.0

ICONIC LONDON

ICONIC LONDON Super Smoother Blurring Skin Tint | Light to Medium Coverage, Hydrating, Ultra-Lightweight Tinted Moisturizer, Cruelty-Free, Vegan Makeup (Neutral Light) 1.01 Fl oz

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Main Highlights

A lightweight, ultra-hydrating skin tint, that delivers a blurred and flawless, satin-matte, second skin, long-wearing finish for up to 12-hours. Bridging the gap between skincare and makeup, Super Smoother hydrates like a hero while delivering light to medium coverage for airbrush-effect, your skin but better results.
The ultra-lightweight skin tint seamlessly blends into skin - blurring pores, dark spots and uneven texture for a super smooth base that has a satin-matte finish with a hint of glow. Its the perfect pick for summer when you want a barely-there, fresh-faced look that still looks polished.
Shake well and apply using your fingers,beauty sponge or preferred brush, from the centre of your face blending outwards for a natural-looking finish. Apply in thin layers and blend to gradually build coverage.
Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. Were totally, and proudly, cruelty free.

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8.8

ICONIC LONDON

ICONIC LONDON Smokey Eye Duo Eyeliner | Creamy, Easy to Blend 2-in-1 Eyeliner Crayon, Water Resistant, Cruelty Free, Vegan Makeup (Spiced Plum) 0.027 oz

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Main Highlights

Create defined and hynotic, smokey eyes with this easy-to-use, high-impact duo. Featuring a soft-matte, chunky shadow for intense colour and sultry depth, and a rich-satin precise liner for an eye-brightening, smouldering look. Whether you smudge it, smoke it or wing it, they'll get lost in those eyes!
The chunky matte liner provides intense colour and sultry depth, perfect for creating dramatic, smouldering eyes. While the rich satin precision liner works wonders to add fierce, flattering colour to your water and lash line, giving you a seductive, smouldering effect. Plus, with two complimentary shades in one you can rest assured knowing that your eye look is going to have the professional-looking finish.
Using the chunky liner end, twist up and run over your eye lid and bottom lash line then blend - you can go as thick or fine as you want here, depending on your desired look Using the precise liner, apply to your top and bottom lash and waterline, then use a smudger brush to softly blend for a perfectly diffused finish.
Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. Were totally, and proudly, cruelty free.

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8.6

ICONIC LONDON

ICONIC LONDON The Everyday Glow Gift Set | Including Underglow Blurring Primer and Prep Set Glow, Makeup Gift Set

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Main Highlights

Achieve the perfect everyday glass skin glow by applying 2-3 drops Underglow Blurring Primer to prep, primer and blur before genrously spritzing Prep Set Glow for hydrated skin with that ICONIC glow!

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8.3

ICONIC LONDON

ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup, 0.33 Fl Oz

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Main Highlights

Uncover your natural radiance with THE must-have for fresh-faced, smooth, flawless-looking skin ICONIC's soft-focus, radiant Underglow Blurring Primer.
Underglow Blurring Primer brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish allowing skin to glow-from-within, with a soft, candlelit glow.
Directions: After moisturising, use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush to blend the refreshing formula into your skin.

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8.1

ICONIC LONDON

ICONIC LONDON Radiance Booster | Liquid Radiance Lightweight Skin Tint for a Glowy Makeup Look, Cruelty Free, Vegan Makeup (Sand Glow) 30 mL/ 1.01 Fl Oz

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Main Highlights

Our first ever sheer full-face base combines filter-like properties for selfie-worthy skin. Radiance Booster is all you need for a flawless, fresh-faced, and radiant complexion let the beauty of your skin shine through! Radiance Booster contains no glitter or shimmer particles, meaning youre left with that glossy, glowy finish - without the sparkle.
A truly multi-functional, lightweight skin tint formula like no other, this is all-over liquid radiance that can be worn alone to complement your natural beauty or under foundation for a luminous under-glow.
Apply this hero formula to your whole face alone or under foundation to create a gorgeous healthy boost of glassy radiance.
Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believe no animal should be harmed in the making of our products. Were totally, and proudly, cruelty free.

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8.1

ICONIC LONDON

ICONIC LONDON Triple Threat Mascara | Volumizing, Lengthening + Lifting Mascara for Stunning Lashes, Cruelty-Free, Vegan Makeup, 0.30 Fl oz

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Main Highlights

An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look.
This is a great alternative to false lashes. All Iconic London products are 100% Vegan and Cruelty Free.
The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with intense fullness and length.
Directions: Brush onto lash from base to tip. Apply mascara in layers to increase coverage and volume

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Our Best Overall Choice

Best Choice

9.7

ICONIC LONDON

ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish, Cruelty-Free, Vegan Makeup, 4.22 Fl oz

Free Shipping

Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow.
This stunning multi-use spray can be used to prep the skin before applying make-up, set a finished look or add a radiant gloss to a bare face. All Iconic London products are 100% Vegan and Cruelty Free.
This wonder spray has extracts of Cucumber and Chamomile, which will give you a stand out gloss. If that isn't enough it's also rich in Antioxidants, Green Tea and Vitamin E, which help to condition your skin and not forgetting Caffeine which can aid in combatting the appearance of dark circles around your eyes.
Directions: Spritz Prep-Set-Glow onto bare skin, before makeup application. This will ensure skin is hydrated and add a little glow before foundation application. Apply foundation and all base makeup once the spritz has dried.

Show Price

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