10 Best Drugstore Primers of 2025

Tested and Reviewed: Top 10 Drugstore Primers deals with expert ratings from 8.1 to a perfect 10

March 2026 Edition

Editor's Choice

9.7

MAYBELLINE

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

Free Shipping

Editor's bottom line:

“This drugstore primers is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Show Price

Picked by 397 people today

9.5

e.l.f.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

Free Shipping

Main Highlights

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Show Price

9.5

essence

essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free

Free Shipping

Main Highlights

GET A GRIP: Achieve the perfect makeup base with essence Jelly Grip Hydrating Primer. Whether you're aiming for a fresh, natural look or need a reliable primer for all-day wear, this jelly primer has got you covered.
PRIME TIME GLOW: Say goodbye to dull makeup days with this jelly foundation that not only hydrates but also grips onto your makeup for a flawless, long-lasting finish. Get ready to slay all day with a radiant, dewy look!
GRIP, GLOW, SLAY: Apply one to two pumps of essence Jelly Grip Hydrating Primer, evenly to skin as the last step in your skincare routine before makeup application.
CLAIMS: Vegan & Cruelty Free. Free from gluten, parabens, & microplastic particles. Made in Poland.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
How to use: Apply one to two pumps of essence Jelly Grip Hydrating Primer, evenly to skin as the last step in your skincare routine before makeup application.

Show Price

9.2

MAYBELLINE

Maybelline Poreless Jelly Primer, Hydrating, Blurring Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

Free Shipping

Main Highlights

Poreless Primer Goes Fresh: Meet Poreless Jelly, our up to 24H hydrating blurring primer that extends makeup wear. This face primer has Water Jelly technology that leaves a weightless, fresh feel and delivers an instant skin-like blur
Instant Blurring Formula This poreless face primer is formulated with pore-minimizing polymers, water break gel and 2-percent Niacinamidefor a weightless, fresh feel and skin-like blurring power
No White Cast Or Greasy Feeling: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a silicone-free, non-comedogenic, and suitable for all skin types, including sensitive skin
Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Show Price

9.0

Lancôme

Lancôme La Base Pro Perfecting Oil-Free Makeup Primer | Smoothing Face Primer for All Skin Types | Creates a Flawless, Matte Canvas for Long-Lasting Makeup Application | 0.8 Fl Oz

Free Shipping

Main Highlights

SMOOTH & FLAWLESS BASE: La Base Pro Makeup Primer uses ElastoSmooth technology to refine skin texture and diffuse light for a soft-focus effect.
OIL-FREE COMFORT: The professional-grade formula controls shine instantly while leaving skin soft and satiny without feeling greasy.
LASTING MAKEUP WEAR: Promotes vibrant, stay-true makeup shades while enabling even blending of eyeshadow, blush, foundation, and powder for a professional finish.
VERSATILE FOR ALL LOOKS & SKIN TYPES: Suitable for normal, oily, combination, and dry skin, this primer perfects clean girl makeup or bold, smoked-out looks effortlessly.
INNOVATIVE ELASTO-SMOOTH TECHNOLOGY: Contains silicone and emollients that form a silk-like network on skin, creating a smooth and even canvas that enhances makeup color payoff and vibrancy.

Show Price

8.8

e.l.f.

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

Free Shipping

Main Highlights

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Show Price

8.6

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Free Shipping

Main Highlights

MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Show Price

8.3

NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP Marshmellow Smoothing Primer, Vegan Face Primer, 10-In-1 Skin Benefits

Free Shipping

Main Highlights

Smoothing Primer: This primer smoothes, softens, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh, extending your makeup wear all day
The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Show Price

8.1

e.l.f.

e.l.f. Mineral Infused Face Primer, Primer For A Smooth Foundation Base, Fills In Fine Lines & Refines Complexion, Vegan & Cruelty-free, Large

Free Shipping

Main Highlights

PRIMER FOR SMOOTH-LOOKING SKIN: Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup.
FILLS IN FINE LINES: This primer fills in fine lines and refines your complexion.
FOR ALL SKIN TYPES: The weightless silky formula is great for all skin types.
HOW TO USE: Apply and let dry to enjoy makeup that blends smoothly and lasts all day!
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Show Price

Our Best Overall Choice

Best Choice

9.7

MAYBELLINE

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

Free Shipping

Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Show Price

Deals are Live

Special Amazon deal ends in: