10 Best 40 Inch Tv 4k of 2025

Tested and Reviewed: Top 10 40 Inch Tv 4k deals with expert ratings from 8.1 to a perfect 10

July 2025 Edition

Editor's Choice

9.7

Amazon

Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote Enhanced, stream live TV without cable

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Editor's bottom line:

“This 40 inch tv 4k is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Bring movies and shows to life with support for vivid 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus.
4K Ultra HD, HDR 10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.
Press and ask Alexa to easily find, launch, and control your content, or check the weather, sports scores, and more.
Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
Watch live and free TV, play video games, and stream music.
Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
Use the 4 HDMI inputs to connect all your gaming, cable and audio equipment.

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Picked by 318 people today

9.5

SAMSUNG

SAMSUNG 43-Inch Class Crystal UHD 4K DU7200 Series HDR Smart TV w/Object Tracking Sound Lite, PurColor, Motion Xcelerator, Mega Contrast, Q-Symphony (UN43DU7200, 2024 Model)

Free Shipping

Main Highlights

PURCOLOR: See a wide spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, youll enjoy true-to-life picture quality with our innovative color technology
4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
MOTION XCELERATOR: Watch your content smoothly while experiencing less lag and blur; It improves motion between frames so you have a seamless picture
OBJECT TRACKING SOUND LITE: Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio putting you right in the middle of the car chase, stampede or party scene
MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as its meant to be seen
Q-SYMPHONY: Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar; Together, they can optimize all the channels to bring you our most powerful sound experience¹
CRYSTAL PROCESSOR 4K: Watch content you love upgraded to dazzling 4K resolution; Youll better enjoy your TVs capabilities as the Crystal Processor automatically transforms your favorite movies and shows with 3D color mapping and Adaptive Sound
SAMSUNG TV PLUS: Turn on and tune into free live TV with just your Wi-Fi connection; From popular shows and movies to local news and world sports Samsung TV Plus gives you instant access to live streaming TV content to satisfy any interest, occasion or mood²
SAMSUNG TIZEN OS: Stream your favorite shows, play games and wor out with a trainer; Do all you enjoy with Smart TV Powered by Tizen; Discover your must-have apps and streaming services all just a few clicks away²

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9.5

Amazon

Amazon Fire TV 40" 2-Series (newest model), HD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable

Free Shipping

Main Highlights

High definition TV - Bring movies and shows to life in HD 1080p resolution, with support for HDR 10, HLG, and Dolby Digital Audio.
All your entertainment in one place - Fire TV gives you quick access to live TV, video games, and music, and lets you stream over 1 million movies and TV episodes with subscriptions to Netflix, Prime Video, Disney+, and more.
Stream for free - Watch free movies and TV episodes with apps like YouTube, Freevee, Tubi, Pluto TV, and more.
Watch from room to room - All of your movies and shows from your Fire TV devices will stay in sync, for a seamless viewing experience from one room to the next.
Smart and always getting smarter - Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
Press and ask Alexa - Use the Fire TV Alexa Voice Remote to find your favorite content, get sports scores, control smart home devices, and more.
Connect all your devices - Use the 2 standard HDMI inputs to connect to cable or satellite and video game consoles. Use the 1 HDMI ARC input for audio equipment for enhanced sound.
Wireless Bluetooth listening - Connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV - Discover, explore, and play games from the Appstore, Amazon Luna, and Twitch.

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9.2

Save 9%

Roku

Roku Smart TV – 43-Inch Select Series 4K HDR RokuTV with Roku Enhanced Voice Remote, Brilliant 4K Picture, Automatic Brightness, & Seamless Streaming – Live Local News, Sports, Family Entertainment

9% OffFree Shipping

Main Highlights

The smart TV that makes sense: Roku Select Series 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.
Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 43-inch smart TV powered by the delightfully simple Roku experience.
Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.
Color that pops: Watch in incredible HDR10+ color, contrast, and brightness that brings your favorite entertainment to life.
Automatic brightness: Avoid fiddling with settings with a screen that automatically adjusts based on your rooms lighting.
Designed for seamless streaming: With features like fast Wi-Fi and streaming apps that launch in a snap, Roku Select TVs get you to your entertainment quick and easy.
Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streamingnot scrolling.
Endless free TV: Enjoy the best selection of free entertainment with 400+ live TV channels, award-winning Roku Originals, in-season shows, hit movies, kids TV, and more.
Stream what you love: Enjoy the most popular TV streaming apps plus a massive selection of free and live TV, including news, sports, and family entertainment.
Enhanced voice remote: Search with your voice, crank up the volume anytime with Headphone Mode, set personal shortcuts for your favorite streaming apps, and find your remote with lost remote finder.

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9.0

Save 25%

TCL

TCL 43-Inch Class S4 4K LED Smart TV with Roku TV (43S450R, 2023 Model), Dolby Vision, HDR, Dolby Atmos, Works with Alexa, Google Assistant and Apple HomeKit Compatibility, Streaming UHD Television

25% OffFree Shipping

Main Highlights

4K Ultra HD Resolution: Experience incredible detail with 4X the resolution of 1080p Full HDTVs.
HDR PRO (Dolby Vision, HDR10, & HLG): Enjoy enhanced contrast, accurate colors and fine details utilizing all the most advanced HDR formats.
Motion Rate 120: Combines multiple motion enhancement technologies for improved motion clarity
Dolby Atmos: Enjoy an immersive cinematic experience at home with Dolby Atmos built-in.
Auto Game Mode (ALLM): Automatically enables game mode for the lowest possible input lag and latency for an unmatched gaming performance.
FullView Metal Bezel-less Design: Elegant edge-to-edge glass design for a modern design that blends seamlessly into any home.
Direct LED Backlight: enjoy better brightness uniformity and picture performance when compared to edge-lit TVs.
Dynamic Contrast: Optimize on-screen content for an improved image with enhanced contrast.
4 HDMI Inputs (One with eARC): Four high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver and more.
Roku TV Smart OS: Access the best selection of free entertainment with popular TV shows, hit movies, 250+ live TV channels, and more.

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8.8

Save 20%

Hisense

Hisense 43" Class A7 Series 4K UHD Smart Fire TV (43A7NF) - Wide Color Gamut, HDR10+, Dolby Vision, Dolby Atmos, AI Sports Mode, Game Mode, ALLM, Alexa Built in with Voice Remote, Streaming TV, Black

20% OffFree Shipping

Main Highlights

WIDE COLOR GAMUT: Dive into a world of dazzling color. Special phosphor technology expands the range and depth of each hue that youre able to perceive, bringing you truer and more intense shades than youve ever seen before. Absolutely brilliant!
DOLBY VISION · ATMOS: Get transported through the screen. Dolby Vision captures even the most subtle emotions flickering across the actors face during a dark night scene. And the multidimensional sound of Dolby Atmos puts you smack-dab in the action, whether its in a jungle, city or rocket ship.
FIRE TV: With Fire TV built in, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and MAX. Plus, stream for free with Freevee, Pluto TV, Tubi, and more. And the included Voice Remote with Alexa lets you use your voice to easily change channels, launch apps, search for titles, play music, and even control smart home devices.
4K ULTRRA HIGH DEFINITION: More pixels on the screen produces a more clear and succinct picture making content look more realistic and true to life. Combined with Hisense's AI UHD Upscaler, non 4K content will get enhanced to near 4K quality.
4K AI UPSCALER: Bring whats on screen into crystal-clear focus. Our 4k AI Upscaler transforms beloved classics, home movies, broadcast TV, and even streaming content into striking 4K quality. Its amazing what can happen when every pixel works even harder.
GAME MODE PLUS (VRR / ALLM): Game on! Game Mode Plus is a winning combination of technology that gets your name on the leaderboard. Stress less and play more with a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).
ALEXA VOICE REMOTE: Use the included Voice Remote with Alexa to find your favorite shows and movies in a snapno endless scrolling needed. Launch apps, change channels, control your smart home, and more.
Wi-Fi 5: Fast Wi-Fi performance for your high-speed internet connection.
3 HDMI INPUTS INCLUDING ONE WITH eRAC: Three high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver, and more.

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Best Value

8.6

Save 30%

TCL

TCL 40-Inch Class S3 1080p LED Smart TV with Roku TV (40S350R, 2023 Model), Compatible with Alexa, Google Assistant, and Apple HomeKit Compatibility, Streaming FHD Television,Black

30% OffFree Shipping

Main Highlights

1080P Full HD Resolution experience your favorite movies and TV shows in stunning high-definition picture quality for enhanced clarity and detail.
FullView Metal Bezel-less Design Elegant edge-to-edge glass design for a modern design that blends seamlessly into any home.
Direct LED Backlight enjoy better brightness uniformity and picture performance when compared to edge-lit TVs.
Dynamic Contrast Optimize on-screen content for an improved image with enhanced contrast.
Game Mode Turn on Game Mode to experience gaming at the lowest possible input lag and latency for overall better gaming performance.
3 HDMI Inputs (One with ARC) Three high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver and more.
Roku TV Smart OS Access the best selection of free entertainment with popular TV shows, hit movies, 250+ live TV channels, and more.
Apple Airplay2 share videos, photos, music, and more from Apple devices to your smart TV.
Works with: Amazon Alexa, Google Assistant, Apple HomeKit Use your voice to control your TV using the most popular voice assistants.

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8.3

TCL

TCL 40-Inch Class S3 1080p LED Smart TV with Fire TV (40S350F, 2023 Model), Alexa Built-in, Apple AirPlay Compatibility, Streaming FHD Television,Black

Free Shipping

Main Highlights

1080P Full HD Resolution - Experience your favorite movies and TV shows in stunning high-definition picture quality for enhanced clarity and detail.
Endless entertainment - Stream more than 1 million movies and TV episodes. Watch favorites from Netflix, Prime Video, Disney+, Peacock, and more, plus listen to millions of songs. Subscription fees may apply.
FullView Metal Bezel-less Design - Elegant edge-to-edge glass design for a modern design that blends seamlessly into any home.
Bluetooth Personal Audio Pair your favorite compatible Bluetooth headphones to the TV for a private listening experience.
2 HDMI Inputs (One with ARC) - Two high-speed HDMI inputs for the best connection to gaming consoles, set-top boxes, AV receiver and more
Live and free TV - Watch live TV, news, and sports with subscriptions to SLING TV, YouTube TV, and others. Stream for free with Freevee, Pluto TV, Tubi, and more.
Alexa Voice Remote - Search and launch content with your voice. Get to favorite apps quickly with preset buttons. Control power and volume with one remote.
Works with: Amazon Alexa and Apple HomeKit Press and hold the voice button and ask Alexa to easily find, launch, and control content, and more. You can also use AirPlay to share videos, photos and music, and more from your compatible iPhone or iPad.

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8.1

Save 17%

INSIGNIA

INSIGNIA 42-inch Class F20 Series Smart Full HD 1080p Fire TV with Alexa Voice Remote (NS-42F201NA23)

17% Off

Main Highlights

1080p resolution View your favorite movies, shows and games in high definition.
Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
Fire TV experience built-in - Watch over 1 Million streaming movies and TV episodes with access to tens of thousands of channels, apps, and Alexa skills.
Supports Apple AirPlay - Share videos, photos, music and more from an Apple device to your TV with the touch of a button.
Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.

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8.1

Save 19%

VIZIO

VIZIO 40-inch Full HD 1080p Smart TV with DTS Virtual: X, Alexa Compatibility, Google Cast Built-in, Bluetooth Headphone Capable, (VFD40M-08 New)

19% OffFree Shipping

Main Highlights

With VIZIO Account, access VIZIO Home with apps built right in, manage your app subscriptions, watch free channels, and much more. A VIZIO Account is required for Smart TV functionality and product updates.
Full HD delivers a step up in clarity from HD with richer contrast and true-to-life color achieved with Full Array LED Backlight and fine-tuned at a granular level with Active Pixel Tuning.
See details your opponent wont with HDR10 support on HDMI. Plus, when a console or PC is detected, FHD models automatically enable Auto Low Latency Mode.
Built-in VIZIO Home lets you instantly access all your favorite apps and more. Enjoy hundreds of free channels and thousands of free On Demand titles with the built-in WatchFree+ app.
The modern 3-sided VIZIO ThinFrame design fits beautifully in any room.

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Our Best Overall Choice

Best Choice

9.7

Amazon

Amazon Fire TV 43" 4-Series 4K UHD smart TV with Alexa Voice Remote Enhanced, stream live TV without cable

Free Shipping

Editor's bottom line:

“This is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”

Main Highlights

Bring movies and shows to life with support for vivid 4K Ultra HD, HDR 10, HLG, and Dolby Digital Plus.
4K Ultra HD, HDR 10, and HLG deliver a clearer and more vibrant picture with brighter colors compared to 1080p Full HD.
Press and ask Alexa to easily find, launch, and control your content, or check the weather, sports scores, and more.
Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
Watch live and free TV, play video games, and stream music.
Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
Use the 4 HDMI inputs to connect all your gaming, cable and audio equipment.

Show Price

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