10 Best Smart Tvs in the UK
Tested and Reviewed: Top 10 Smart Tvs deals with expert ratings from 8.1 to a perfect 10
May 2026 Edition
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1
Editor's Choice9.7
Save 39%
Roku
Roku Smart TV 2026 – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports & Movies, Bluetooth Headphone Mode
39% Off
Editor's bottom line:
“This smart tvs is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”
Main Highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. Its simple to use. Hard to outgrow.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A ton of entertainment at the best pricefree: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
- Bright, clear picture: Bring entertainment to life on our 40 flat screen TV with bright 1080p Full HDperfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- No-nonsense voice remote: Use your voice to search across thousands of apps, play entertainment, control your streaming, and more.
- Bluetooth Headphone Mode: Use your favorite wireless headphones to watch TV without waking the house.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word.
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Picked by 397 people today
2
9.5
Save 38%
INSIGNIA
INSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
38% Off
Main Highlights
- 720p resolution - View your favorite movies, shows and games in high definition.
- Alexa voice control - The Alexa Voice Remote lets you easily control your entertainment, search across apps, switch inputs, and more using just your voice. Press and hold the voice button and ask Alexa to easily find, launch, and control content, and even switch to cable.
- Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
- DTS Virtual-X Sound - An immersive sound format creates a three-dimensional sound experience with your TVs speakers.
- Supports HDMI ARC - Sends audio directly from the HDMI jack to a compatible soundbar or AV receiver, removing the need for an extra cable.
- Versatile connections - Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 2 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack and Wi-Fi technology.
- Parental controls - Manage your childrens viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
- Wall mountable
- Sustainably Focused - The outer package for this product has been manufactured with sustainably sourced paper, certified by the Forest Stewardship Council (FSC). FSC certification ensures that packaging comes from responsibly managed forests to help protect the planettoday and tomorrow.
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3
9.5
Save 25%
Samsung
SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV
25% Off
Main Highlights
- HDR: Enjoy great contrast in all your content. High Dynamic Range (HDR) expands the contrast between the lightest and darkest parts of a scene, so you can enjoy a wide spectrum of colors and visual details.
- OBJECT TRACKING SOUND LITE: Feel like you're part of the scene with audio that follows the action on screen. Featuring a virtual top channel, every sound is precisely placed in space, placing you in the heart of the scene.
- SAMSUNG KNOX SECURITY: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
- ONE UI TIZEN: Stream your favorite movies and shows and access your favorite apps and games on an intuitive smart TV platform, powered by Samsung Tizen OS.
- ENDLESS CONTENT: Access 2,700+ free channels including 400+ Samsung TV Plus premium channels with just your WiFiconnection. Enjoy national and local news, sports, movies, kids shows and more -live and on demand. With content frequently added, theres always something new to discover.
- SLIM LOOK WITH 3 BEZEL-LESS DESIGN: An elegant design that minimizes distractions. With a sleek profile and thin bezels, nothing gets in the way between you and your content
- PURCOLOR: Enjoy your favorite shows with vibrant colors that look just like real life. Get a huge spectrum of hues for a rich, lifelike picture quality that enhances every scene.
- Q SYMPHONY: Unlock more robust, nuanced sound. Both TV and soundbar speakers work together as one without muting the TV speakers, enhancing the audio experience. Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.
- MEGA CONTRAST: Automatically adjusts the brightness and contrast and provides dramatic picture quality by improving the difference between light and dark areas on the screen. Enjoy stunning picture quality and catch every detail, regardless of how dark or bright the scene is.
- MOBILE TO TV WITH SOUND MIRRORING: Cast your phone to the big screen. Watch shows and movies, scroll content, and even take video calls from your TVno wires or clutter. Just content. *Screen mirroring may vary by mobile app.
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4
9.2
Save 40%
INSIGNIA
INSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
40% Off
Main Highlights
- 4k Ultra HD (2160p resolution): Enjoy breathtaking HDR10 4K movies and TV shows at 4 times the resolution of Full HD, and upscale your current content to Ultra HD-level picture quality.
- High Dynamic Range: Provides a wide range of color details and sharper contrast, from the brightest whites to the deepest blacks.
- All-in-one: Get right to your good stuff. With Fire TV, you can enjoy a world of entertainment from apps like Prime Video, Netflix, Disney+, Hulu, and HBO Max. Plus, stream for free with Fire TV Channels, Pluto TV, Tubi, and more. Access over 1.8 million movies and TV episodes. Subscriptions may be required. Feature and content availability may vary.
- Smart Home: Your smart home hub. Pair Fire TV with compatible smart home devices to see live camera feeds, use AirPlay, control your lighting and thermostat, and more.
- Free Content: Stream for free. Access over 1 million free movies and TV episodes from popular ad-supported streaming apps like Fire TV Channels, Tubi, and Pluto TV. Subscriptions may be required. Feature and content availability may vary.
- DTS Virtual-X Sound: An immersive sound format creates a three-dimensional sound experience with your TVs speakers.
- Supports HDMI eARC: Allows you to transmit the original full-resolution audio signal through HDMI for the highest quality sound.
- Versatile connections: Connect your home theater components such as a Blu-ray player, game console, speakers, cable/antenna and more. TV connections include 3 HDMI ports, composite (AV) jacks, digital optical output, USB port, headphone jack, coaxial jack, Ethernet port and Wi-Fi technology.
- Parental controls: Manage your childrens viewing by blocking content based on program ratings or entire channels. Once the kids are in bed, access whatever you want with a simple PIN.
- Wall mountable: Compatible with VESA pattern 200 × 200 for simple and safe wall mounting.
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5
9.0
Save 28%
Roku
Roku Smart TV 2026 – 32-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports & Movies, Bluetooth Headphone Mode
28% Off
Main Highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. Its simple to use. Hard to outgrow.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A ton of entertainment at the best pricefree: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
- Bright, clear picture: Bring entertainment to life on our 32 flat screen TV with bright 1080p Full HDperfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- No-nonsense voice remote: Use your voice to search across thousands of apps, play entertainment, control your streaming, and more.
- Bluetooth Headphone Mode: Use your favorite wireless headphones to watch TV without waking the house.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word.
Show Price
6
8.8
Save 20%
INSIGNIA
INSIGNIA 40" Class FE Series LED Full HD Smart Fire TV with Alexa Voice Remote (NS40-FEFL26)
20% Off
Main Highlights
- 1080p Resolution - Watch movies and TV shows in high-definition picture quality.
- LED-backlit LCD screen - With reliable and long-lasting LED lighting, this LCD screen delivers a wide range of colors and contrast for a memorable viewing experience.
- Watch what you want - Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more. Subscription fees may apply.
- All your entertainment in one place - Watch live and free TV, play video games, and stream music.
- Smart and always getting smarter - Fire TV adds new Alexa skills, features, smart home capabilities, and voice functionality all the time.
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7
8.6
Samsung
Samsung 65-Inch Class QLED Q7F Series Samsung Vision AI Smart TV (2025 Model, 65Q7F) Quantum HDR, Object Tracking Sound Lite, Q4 AI Gen1 Processor, 4K upscaling, Gaming Hub, Alexa Built-in
Main Highlights
- POWERS DRAMATICALLY CLEAR COLOR AND SOUND: Enjoy your movies and shows in stunning 4K, regardless of the source resolution. Plus, get the most out of what you're watching with AI-optimized color boosted picture and audio quality, enhanced accordingly to the type of content*
- OVER A BILLION COLORS THAT STAY TRUE EVEN IN THE BRIGHTEST SCENES**: Appreciate every beautiful shade of color with incredible precision. The nano-sized Quantum Dots can display the entire color spectrum,* so you can admire billions of shades at any brightness level.
- SECURES PERSONAL DATA*** WITH TRIPLE-LAYER PROTECTION: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
- A WORLD OF CONTENT AT YOUR FINGERTIPS, NO SUBSCRIPTION REQUIRED: Watch 2,700+ free channels including 400+ Samsung TV Plus premium channels and on free streaming apps. Enjoy national and local news, sports, movies and more. Explore new content being added regularly.
- BRINGS OUT DETAILS AND CONTRAST WITH DEEP BLACKS AND BOLD CONTRAST: Reveal hidden details with deep blacks and vibrant brights. The dynamic tone mapping of HDR10+ enhances contrast, delivering vibrant imagery and ensuring all meaningful details stand out.
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8
8.3
Roku
Roku Smart TV 2026 – 55-Inch Select Series, 4K QLED TV – Roku TV with Voice Remote – Flat Screen QLED Television with Wi-Fi for Streaming Live Local News, Sports, & Movies – Bluetooth Headphone Mode
Main Highlights
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. Its simple to use. Hard to outgrow.
- Breathtaking picture: Sharp 4K brings out rich detail on our 55" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A ton of entertainment at the best pricefree: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
- Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
- How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth Headphone Mode to listen to your entertainment without waking the house.
- Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup.
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9
Best Value8.1
Save 43%
TOSHIBA
TOSHIBA 50" Class C350 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
43% Off
Main Highlights
- REGZA Engine ZR: REGZA Engine ZR is Toshiba's revolutionary Engine. With the power of precise analyzing technology, it drives the maximum potential of picture quality to reach the resolution of 4K for scenes, to deliver stunning picture quality for breath-tak-ing viewing experience.
- AI 4K Upscaler: Toshiba's unique Al upscaling technology provides the near-4K level picture quality for Full HD content. Instead of simply replicating every pixel, it intelligently detects the colors of neighboring pixels and decides the proper color of each pixel by considering the detailed texture of the real sight. No matter what the content is, you can enjoy every scene with the amazing clarity of near-4K quality.
- Dolby Vision*Atmos: Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio-visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics, so as to achieve amazing realism that you'll see, hear, and feel like never before. That is, your truly spectacular home entertainment.
- Ultimate Motion: Ultimate Motion reduces blur in fast moving scenes, offering crisp and clear images for fast action sequences. Its smooth viewing experience puts you into the scene.
- Game Mode: Game mode supports many gaming features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and eARC. With the combination of Ultimate Motion, breathtaking reality and excitement make your gaming experience unforgettable.
- Sports Mode: Sports Mode is tailor-made for sports contents, in particular the fast moving actions. The Algorithm is set up to fully show details of the game on TV, and the unrivaled clarity takes you to every exciting moment. Just cheer up for the game the way it touches you.
- Super Contrast Booster: Accurate picture contrast emphasizes and maximizes the depth of picture color, to show things as real. As a result, any content you watch on TV, you will enjoy a realistic picture with breathtaking contrast.
- Fire TV: Get right to the good stuff. Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
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10
8.1
Save 14%
Samsung
Samsung 55-Inch Class Crystal UHD U8000F 4K Smart TV (2025 Model) Endless Free Content, Crystal Processor 4K, MetalStream Design, Knox Security, Compatible with Alexa
14% Off
Main Highlights
- POWERS 3D COLOR MAPPING AND UPSCALING FOR A CLEAR PICTURE: Experience every shade of color as it was meant to be seen in dazzling 4K. Plus, make your movies, TV shows, games and sports look even better with powerful 4K upscaling.
- ELEGANT DESIGN THAT ENRICHES YOUR SPACE: Enhance your home décor with a TV crafted from a single metal sheet and featuring a slim bezel. Add a hint of sophistication with an aircraft-inspired design, and watch TV with minimal distractions.
- SECURES PERSONAL DATA* WITH TRIPLE-LAYER PROTECTION: Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.
- A WORLD OF CONTENT AT YOUR FINGERTIPS. NO SUBSCRIPTION REQUIRED: Watch 2,700+ free channels including 400+ Samsung TV Plus premium channels and on free streaming apps. Enjoy national and local news, sports, movies and more. Explore new content being added regularly.
- UPGRADES WHAT YOU WATCH TO CRISP 4K CLARITY: Get up to 4K resolution in all the content you love. Watch details come to life in every scene of shows or that classic film you love, even if the source quality is lower-resolution.
- EXPERIENCE CLEAR PICTURE AND SMOOTH MOTION IN GAMES AND SPORTS: By estimating the movement between frames, Motion Xcelerator predicts and smooths them out for improved picture clarity at up to 60Hz.
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